Today, Realtor.com, the leader in online real estate, operated by Move, Inc. (NASDAQ: MOVE), released the results of its Haunted Housing Report, which ran on Realtor.com® from Sept. 25 to Oct. 1 and explored consumer sentiments around haunted real estate. Survey results from nearly 1,400 respondents reveal consumer thresholds for purchasing haunted houses for sale, past experiences with spooky homes, popular “warning signs” of a haunted home, expected discounts when buying haunted houses for sale and intolerable scary occurrences.
“When purchasing a home, buyers want to know what they are getting into and that includes anything potentially spooky. Our data reveals that while the majority of consumers are open to purchasing a haunted home, many buyers conduct research on a home’s history to be aware of any weird incidences,” said Alison Schwartz, VP of corporate communications for Move. “Additionally, realtor.com® data finds that while some respondents are willing to purchase a haunted home at a discounted price, many say levitating objects, ghost sightings and seeing objects move from one place to another would deter them from purchasing a home.”
Sentiment regarding a haunted home purchase:
- 26 percent of respondents indicated that they would consider purchasing a haunted house for sale;
- 36 percent shared that they might consider a haunted home purchase;
- 38 percent revealed that they would not consider a haunted home purchase.
Consumer experiences with haunted real estate:
- 51 percent of respondents heard about someone else’s haunted home experience;
- 35 percent of respondents lived in a home they suspected to be haunted;
- 25 percent have researched a home’s history to find out any eerie past incidents.
Most popular “warning signs” a home could be haunted:
- 61 percent of respondents thought a cemetery on the property could be an indication;
- 50 percent shared that homes over 100 years old could be haunted;
- 45 percent thought quick transitions in owners could be a sign;
- 45 percent believe that an unexplainable low price on the home is alarming;
- 43 percent felt that homes in close proximity to a battlefield could be haunted.
Of the respondents that would consider purchasing a haunted home, many indicated that they expected discounts for haunted real estate:
- 12 percent reported that they would pay full market value or over for a haunted house for sale;
- 34 percent shared that they would purchase a haunted home if it was discounted 1 to 30 percent;
- 22 percent indicated that they would purchase a haunted home if it was discounted 31 to 50 percent;
- 19 percent revealed that they would purchase a haunted home if it was discounted 51 percent or more.
For the respondents that would contemplate purchasing a haunted home, the following spooky occurrences would stop them from buying a home:
- 75 percent would be scared off by levitating objects from purchasing a home;
- 63 percent would be deterred by objects being moved from where they were placed;
- 63 percent would be dissuaded by ghost sightings;
- 61 percent would be discouraged by supernatural sensations;
- 61 percent would be scared off by flickering lights/appliances;
- 60 percent would pass on a home with strange noises (footsteps, doors slamming);
- 34 percent would be deterred by warm or cold spots.
Please contact Lexie Puckett at lexie.puckett@move.com for the full breakdown of survey results.
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About realtor.com®
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens.
Contact:
Move, Inc. – Lexie Puckett, (805) 557-3151, Lexie.Puckett@move.com
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